New Name Links Printing Leaders
July, 2007

One might think that successful companies are found only in metropolitan areas.

But, along with a number of other evolving and growing local companies, SenecaSalem demonstrates there is success in Venango County.

Seneca Printing and Label and Salem Label Co., which merged in 1999, announced their new corporate name on Jan. 1 — SenecaSalem.

The new name, along with a new logo, identifies the strength of two nationally recognized packaging printers.

“Seneca Printing and Salem Label have been together for eight years. Combining the two names into one logo helps the marketplace identify the capabilities of our organization,” said Randy Hicks, president and chief operating officer.

SenecaSalem traces its origins to 1862, and features a customer base including many Fortune 500 businesses.

SenecaSalem produces more than 4.5 billion labels a year. These high-quality, large-volume labels supply such well-known names as Coca-Cola (POWERade), Shell (Pennzoil and Quaker State), Cadbury Schweppes (Snapple), Hormel (Spam), Glaceau (Vitamin Water), Chevron (Havoline), Ross Laboratories (Similac) and Massimo Zanetti (Hills Bros.) Labels produced for such companies as these have consistently won “Best in Show” awards for printing excellence from the Printers Industry Association.

“The key to our success year after year is the quality of our employees,” Hicks said.

“Each and every one of them is committed to providing the best product and service to all our customers. Their work ethic is unmatched in the industry,” Hicks added.

Of the 177 employees of SenecaSalem, the average length of service is 12 years.

Press operators boast an impressive average of 18 years of experience.

This level of skill, expertise and experience is the reason many of SenecaSalem customers have remained loyal for more than 30 years, the company said.

SenecaSalem said 2007 is projected to be one of the best years in the company’s history.

“Our focused sales effort in 2006 is expected to gain dividends in 2007,” Hicks said.

“We are anticipating continued growth, and 2007 should prove to be an exciting year for us,” Hicks added.